72 books · 11 categories
The books that
built the empire.
Every book here has been read, ingested, and turned into operating principles that survive contact with reality. Filter by category below or browse the full library.
business
11
$100M Money Models
Alex Hormozi
A Money Model is a deliberate sequence of offers designed to increase how many customers you get, how much they pay, and how fast they pay it. The goal is to make more profit from one customer than it costs to get and service many customers within the first 30 days, which removes…
salesmarketingproduct$100M Offers
Alex Hormozi
The single most important lever in any business is the offer. A "Grand Slam Offer" is an offer so good that people feel stupid saying no -- it combines a compelling value proposition, premium pricing, risk reversal, scarcity, urgency, bonuses, and strategic naming to make your pr…
marketingsalesproduct$100M Lost Chapters
Alex Hormozi
The Lost Chapters are cut material from $100M Offers, $100M Leads, and $100M Money Models that deepen understanding of four critical areas: (1) how to use Premium, Free, and Discount promotional wrappers to attract more leads, (2) the math behind Customer-Financed Acquisition (CF…
marketingsalesoperations$100M Playbook: Marketing Machine
Alex Hormozi
The biggest bottleneck in scaling a business is founder-dependent advertising. If the business needs your face to acquire customers, it's unsellable and risky. The Marketing Machine is a systematic process that turns everything a business already does — sales calls, onboarding, e…
marketingcontentsales$100M Offers - The Lost Chapter: Your First Avatar
Alex Hormozi
Choosing who you serve is the single highest-leverage strategic decision in business. This lost chapter from $100M Offers reveals the process Vista Equity Partners (responsible for $50B+ in sales) uses to grow portfolio companies: find the customers who stay the longest and pay t…
marketingsalesproductAffiliate Blackbook ($100M Money Models Book Launch)
Alex Hormozi
The Affiliate Blackbook is a tactical playbook for promoting a virtual book launch event using affiliate marketing across every channel: Meta ads, email sequences, SMS, social media, community outreach, YouTube, and an affiliate prize structure. It provides copy-paste templates f…
marketingsalescontentBuy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire
Dan Martell
Entrepreneurs hit a "Pain Line" -- typically around $1M revenue or 12 direct reports -- where the business becomes so painful to run that they unconsciously sell, sabotage, or stall their growth. The solution is not grinding harder or finding more time. It is trading money for ti…
leadershipoperationsDotCom Secrets: The 4-Question Close Script
Russell Brunson
The 4-Question Close is a one-call closing script that makes the prospect do all the selling. Instead of pitching features and benefits, the closer asks four carefully sequenced questions that guide the prospect to: (1) articulate their dream outcome, (2) confront why they have n…
salesclosingDotCom Secrets: The Setter Script
Russell Brunson
The Setter Script is a pre-qualification call script designed to screen applicants, build emotional investment, extract financial information, secure 4 verbal commitments, and create a warm handoff to the Closer (called the "Director"). The setter's job is not to sell -- it is to…
salesclosingLeila Hormozi's 5 Scaling Framework SOPs
Leila Hormozi
As companies scale past $1M toward $100M+, five things break in predictable order: delivery quality, sales/CS alignment, communication effectiveness, individual productivity, and compensation fairness. Leila Hormozi provides the exact internal SOPs used across Acquisition.com's p…
cxsalesoperationsSYSTEMology: Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems
David Jenyns
Most business owners know they need systems but fail at implementation because they try to document everything themselves or start with the wrong processes. SYSTEMology provides a step-by-step method to extract, document, and scale business systems by identifying the "knowledgeab…
operationsleadership
foraging
05
The Backyard Pharmacy: Growing Your Own Herbs for Health and Healing
Jen Keehn
This book bridges the gap between foraging and gardening by teaching readers how to cultivate a home medicinal herb garden. Rather than searching the wild for healing plants, readers learn to grow, harvest, and process their own herbal pharmacy in their backyard or even indoors.…
nutritioneducationpersonal-growthThe Forgotten Book of Foraging for Food and Medicine
Kate Furlong
This book is a comprehensive field guide to identifying, harvesting, and preparing wild plants for both food and medicine across North America. It teaches readers to recognize common edible and medicinal plants that grow in backyards, fields, forests, and disturbed soils, emphasi…
nutritioneducationpersonal-growthMedicinal Herb Companion Planting Guide
Victoria Ward
This book teaches the art and science of companion planting specifically for medicinal herbs, drawing on centuries of traditional knowledge and modern understanding of plant interactions. Companion planting is the practice of growing certain plants together for mutual benefit --…
nutritioneducationpersonal-growth80 Square Feet SHTF Medicinal Garden
Unknown
This book is a practical survival medicine garden guide designed to be grown in just 80 square feet of space. The "SHTF" (Shit Hits The Fan) premise is that in a grid-down, supply-chain-collapse, or long-term emergency scenario, pharmaceutical medicines will become unavailable, a…
nutritioneducationpersonal-growthWild Edibles and Medicinal Herbs You Can Forage for or Find Around Your House
Diane Watkins
This book serves as a practical, region-aware guide to wild edible and medicinal plants found across North America, organized by plant type: leafy greens, flowers, shoots, roots/tubers, and trees. Unlike many foraging books that focus solely on wilderness plants, this guide empha…
nutritioneducationpersonal-growth
general
12
AI Hedge Fund Strategies — Multi-Agent Investment Intelligence
Unknown
The core insight: **no single analytical lens captures full market truth**. Run multiple independent perspectives, then synthesize. This reduces cognitive bias, catches blind spots, and produces higher-calibration probability estimates.…
ceo-letters-business-wisdom
Unknown
**The Product Test**: If you can't explain why this product needs to exist in one sentence, it doesn't need to exist. Simplicity is the ultimate sophistication.…
day-trading-course-amu
Unknown
- A **financial instrument** is a formal contract between two parties that can be created, traded, modified, and settled - Financial instruments are the primary means to exchange money within the market - **Stocks**: Capital raised by a business through issuing shares - **Shares*…
discourses-epictetus
Unknown
**Things I Control (Act On These)**: - My judgments and interpretations - My effort and preparation - My responses and reactions - My values and principles - My character and integrity - How I treat people - What I focus on…
Financial Sentiment Analysis — Structured Intelligence Gathering
Unknown
| Level | Score | Meaning | Trading Signal | |-------|-------|---------|---------------| | Very Negative | -2 | Crisis, scandal, catastrophic failure | Strong contrarian BUY signal if already priced in | | Negative | -1 | Bad news, disappointment, concern | Monitor — may create e…
5-Gate Risk Engine — Structured Pre-Trade Validation
Unknown
``` Trade Proposal → Gate 1 → Gate 2 → Gate 3 → Gate 4 → Gate 5 → APPROVED ↓ ↓ ↓ ↓ ↓ BLOCK BLOCK BLOCK BLOCK BLOCK ```…
Intelligence Protocols — Rohan Market Intelligence System
Unknown
| Factor | Weight | Scoring | |--------|--------|---------| | Tenure | +1 for 3-10yr, +0.5 for 5-15yr, -0.5 for 20yr+ | Stability vs stagnation | | Track Record | +0.5 per growth keyword, -1 for decline | Revenue growth, stock performance | | Education | +0.5 for top MBA/PhD | Ha…
kelly-criterion-reference
Unknown
``` f* = (p × b - q) / b ``` Where: - f* = optimal fraction of bankroll to bet - p = probability of winning - q = 1 - p (probability of losing) - b = net odds (decimal odds - 1, or reward/risk ratio)…
letters-from-a-stoic-seneca
Unknown
- **Most people don't lack time — they squander it.** On trivial people, trivial pursuits, trivial worries. - **Guard your time more fiercely than your money.** You can earn more money. You cannot earn more time. - **The three thieves of time**: People who demand your presence wi…
meditations-marcus-aurelius
Unknown
| In Your Control | NOT In Your Control | |----------------|-------------------| | Your judgments | Other people's opinions | | Your actions | Market conditions | | Your effort | Outcomes and results | | Your character | What has already happened | | Your response to events | Oth…
Advanced Prediction Market Strategies
Unknown
The Gamma API (`gamma-api.polymarket.com`) is the market metadata layer. Use it for discovery, not execution.…
prediction-market-methodology
Unknown
Prediction markets enable wagering on real-world outcomes. Trading bots systematically scan markets, employ AI for probability estimation, compare calculated probabilities against market pricing, and execute trades when market mispricing is identified.…
health
11
The Antiparasitic Protocol
Kristen Harrot
Nearly 25% of the world's population is currently infected with soil-transmitted intestinal parasitic worms, with approximately 200,000 deaths caused by parasites annually. An estimated 3.5 billion people worldwide are living with parasites. Parasites come in three main classes:…
clinical-carenutritioneducationThe Autoimmune Protocol
Frank Newman (edited by Claude Davis)
Autoimmune diseases arise when the immune system mistakenly attacks the body's own healthy cells, organs, or tissues. Between 23.5 and 50 million Americans currently suffer from autoimmune disease, with 80-100 different types discovered so far. Women are disproportionately affect…
clinical-carenutritioneducationBack Pain Protocol
Amber Robinson
This book presents a comprehensive, multi-modal approach to understanding and treating back pain, combining anatomical education, exercise therapy, natural remedies, and lifestyle modifications. It argues that back pain is rarely caused by a single factor but rather results from…
clinical-careeducationpersonal-growthThe Detox Guide - How to Cleanse Your Body with Natural Remedies
Alexandra Gillot
The human body possesses multiple interconnected detoxification systems -- liver, kidneys, digestive tract, lymphatic system, respiratory system, cardiovascular system, and nervous system -- that work together to neutralize and eliminate toxins from food, environment, medications…
clinical-carenutritioneducationEveryday Disaster Medicine Guide
Unknown (survival/prepper publication)
In the aftermath of any disaster -- from a localized earthquake to a civilization-ending collapse -- the most critical and rarest skill among survivors will be the ability to administer medicine and first aid. A doctor in the apocalypse will be worth their weight in gold. This bo…
clinical-carenutritioneducationFat Burning Herbs and Plants You're Not Eating Right Now
Katherine Jhonson
Weight loss does not require deprivation or calorie counting -- it requires eating the right foods that actively boost metabolism, burn fat, and regulate appetite. Twenty specific herbs, spices, fruits, vegetables, and other plant-based foods can be integrated into everyday meals…
clinical-carenutritioneducationHome Doctor
Dr. Maybell Nieves, Dr. Rodrigo Alterio, Claude Davis
The Home Doctor is a practical medical handbook designed to empower households to handle common health conditions and emergencies when professional medical care is unavailable or delayed. Written by two Venezuelan physicians who practiced medicine during economic collapse and in…
clinical-carenutritioneducationJoint Rebuilding Workouts
Liam Rodgers
This book provides a comprehensive, progressive joint rehabilitation system that addresses the five key components of joint health: strength, mobility, stability, structural conditioning, and power training. Rather than treating joint pain with rest alone, the program argues that…
clinical-careeducationpersonal-growthMost Dangerous Pills In America Today
Unknown
Modern pharmaceutical prescriptions, while life-saving in many cases, carry significant and often underappreciated side effects that cascade into additional health problems requiring yet more medications. The book catalogs the most commonly prescribed drugs across 10 categories -…
clinical-carenutritioneducationStress and Mental Health Protocol
Amber Robinson
Anxiety and depression are often interconnected conditions with identifiable root causes -- including weight/obesity, lack of exercise, hormonal imbalance, thyroid dysfunction, insufficient sunlight/nature exposure, unhealthy relationships, overworking/lack of self-care, and grie…
clinical-carenutritioneducationThyroid Reset
Amber Robinson
The thyroid gland, a small butterfly-shaped gland in the neck, controls up to 60% of the body's metabolism and influences nearly every major bodily function: weight, energy, mood, fertility, heart rate, body temperature, hair growth, and cognitive function. When the thyroid under…
clinical-carenutritioneducation
herbal-medicine
11
A Complete Guide to the Most Powerful Adaptogens
Victoria Ward
Adaptogens are a class of approximately 70 herbal medicines and fungi that help the human body adapt to stress by regulating the hypothalamic-pituitary-adrenal (HPA) axis, normalizing cortisol levels, and restoring homeostasis. Unlike conventional stress medications, adaptogens w…
clinical-carenutritioneducationThe Most Powerful Extracts, Tinctures, Elixirs, and Essential Oils
Alexandra Gillott
This comprehensive herbal medicine guide covers the full spectrum of plant-based healing: from identifying and sourcing medicinal herbs, to extracting their active compounds through tinctures, glycerites, essential oils, infused oils, and other preparations. The book emphasizes t…
clinical-carenutritioneducationForgotten Amish Remedies
Lyrae Willis
The Amish approach to health is holistic, preventive, and deeply rooted in community and simplicity. Rather than relying on modern pharmaceuticals, Amish communities have preserved centuries-old European herbal traditions combined with Native American plant knowledge gained after…
clinical-carenutritioneducationForgotten Backyard Remedies: How To Use The Medicinal Power Of Plants
Amber Robinson
This comprehensive guide catalogues over 100 medicinal plants found in North American backyards, forests, and fields, along with detailed remedy recipes organized by body system. The book bridges ancient herbal wisdom with practical modern application, providing identification gu…
clinical-carenutritioneducationNatural Healing Secrets of Our Grandparents
Jenoye Campbell
This book presents herbal remedies organized by common health conditions, drawing on centuries of traditional use from multiple cultures including Ayurveda, Traditional Chinese Medicine, and Western herbalism. The central argument is that plants contain active compounds with anti…
clinical-carenutritioneducationHealing Yourself at Home with Household Items
Amber Robinson
This book demonstrates that common household items -- pantry staples, kitchen herbs, and bathroom products -- can effectively address a wide range of health conditions without expensive commercial products. The central argument is that items like apple cider vinegar, baking soda,…
clinical-carenutritioneducationThe Herbal Pain Relief Manual: Effective Remedies at Home
Alexandra Gillot
Pain is a universal human experience, and many effective, time-tested herbal remedies exist that can be prepared at home to address a wide range of pain conditions -- from joint and muscle pain to headaches, nerve pain, menstrual cramps, and dental discomfort. Rather than relying…
clinical-carenutritioneducationHow to Assemble a Complete Herbalism Kit
Kristen Harrott
This book is a comprehensive operational guide for becoming a practicing herbalist, covering everything from assembling a portable herbalism kit to identifying, harvesting, preparing, and storing medicinal plants. Unlike remedy-focused books, this guide teaches the systems and pr…
clinical-carenutritioneducationThe Most Effective Remedies That We Lost To History
Unknown
This book takes a survivalist and preparedness approach to traditional medicine, arguing that modern healthcare systems are fragile and could collapse in a crisis. It categorizes historical remedies into three tiers: proven remedies with scientific backing, possible remedies with…
clinical-carenutritioneducationNatural Healing Secrets of Native Americans
Amber Robinson
Native American healing is a holistic system that treats the whole person -- body, mind, and spirit -- rather than isolating symptoms. For thousands of years before European contact, indigenous peoples of North America developed sophisticated knowledge of over 2,500 plant species…
clinical-carenutritioneducationNatural Antibiotics: From Plants to Remedies
Alexandra Gillott
Nature provides a rich pharmacopoeia of antimicrobial plants that have been used for millennia across cultures -- from Ayurvedic medicine in India to Traditional Chinese Medicine to Native American herbalism. These plant-based antibiotics offer gentler alternatives to synthetic d…
clinical-carenutritioneducation
marketing
03
$100M Leads
Alex Hormozi
The central bottleneck in most businesses is not the product, the sales process, or operations — it is **lead generation**. Businesses fail because not enough people know about what they sell. Advertising — defined as "the process of making known" — is the single most valuable sk…
marketingsalescontentPerfect Webinar (Stack-Slide Framework + High-Ticket Close)
Russell Brunson
The Perfect Webinar is Brunson's 90-minute presentation framework designed to convert cold audiences into high-ticket buyers in a single sitting. It works because it follows a specific psychological journey: introduce the One Big Promise, break the audience's three core false bel…
marketingsalesTraffic Secrets — Dream 100 + Traffic Temperature + Hooks
Russell Brunson
Traffic Secrets answers ONE question: where does traffic come from, and how do you systematically own it? Brunson's answer is the **Dream 100** — identify the 100 specific people/places where your dream customers ALREADY congregate, then systematically infiltrate those places wit…
marketingsalescontent
marketing, sales
03
Expert Secrets — Attractive Character + Epiphany Bridge + One Thing
Russell Brunson
Expert Secrets argues that becoming the expert in your market is the highest-leverage move you can make. The book provides three frameworks the empire references repeatedly: the **Attractive Character** (the persona that draws followers), the **Epiphany Bridge** (the single story…
marketingsalescontentNetwork Marketing Secrets — Sub-Affiliate + Reciprocal Network Mechanics
Russell Brunson
*Network Marketing Secrets* extracts the recruiting + duplication + reciprocal-network mechanics from MLM/network-marketing — and applies them WITHOUT the predatory baggage to legitimate referral + affiliate networks. The empire's R5 Carolina Reciprocal Professional Network + Cas…
marketingsalesNo B.S. Direct Marketing — Anti-Pattern Guardrails + RFM + Authority
Dan Kennedy
Kennedy's *No B.S. Direct Marketing* is the empire's authority on **what NOT to do** in marketing — the anti-pattern guardrails that protect premium positioning. While Hormozi tells you what works (`100m-leads.md` Core 4) and Brunson tells you how to story-frame it, Kennedy tells…
marketingsalescontent
nutrition
08
Detox Green Juices & Smoothies
Various Contributors
A collection of 11 detox-focused green juice and smoothie recipes with full nutritional information per serving. These recipes bridge juicing and blending, offering options for both juicers and blenders. Each recipe targets specific health benefits — from anti-inflammation to wei…
nutritioneducationpersonal-growth10 Easy Green Juice Recipes for Beginners
Unknown
A beginner-friendly collection of 10 green juice recipes designed to ease newcomers into juicing. The recipes progress from sweeter, fruit-forward blends to more vegetable-heavy options, using common ingredients like kale, spinach, celery, and apples. Each recipe includes modific…
nutritioneducationpersonal-growthInfused Water Recipes Collection
Various Contributors
A comprehensive collection of fruit, herb, and spice infused water recipes designed to replace sugary drinks with naturally flavored, zero-calorie hydration. The guide covers the fundamentals of water infusion technique plus 50+ specific flavor combinations ranging from simple fr…
nutritioneducationpersonal-growth14 Mean Green Juice Recipes
Various Contributors
A curated collection of 14 green juice recipes focused on belly fat reduction and overall health. Each recipe emphasizes nutrient density through leafy greens, cruciferous vegetables, and strategic fruit additions. The recipes range from beginner-friendly to advanced, with explan…
nutritioneducationpersonal-growthProduce by Season Guide
Broke and Bougie
A seasonal produce calendar that identifies the best fruits and vegetables to buy in each season. Buying in-season produce ensures peak flavor, maximum nutrition, lower prices, and environmental sustainability. Use alongside the Year-Round Produce Guide for complete coverage.…
nutritioneducationSip & Heal: 24 Juice Recipes to Support Your Healing Journey
Elle (Certified Health Coach, igetwellwithelle.com)
A health-condition-targeted juice recipe book by Certified Health Coach and herbalist Elle. Unlike general juice recipe books, Sip & Heal organizes 24 recipes by the specific health condition they support — from acid reflux to weight loss. Each recipe uses whole fruits and vegeta…
nutritionclinical-careeducationThe Six Pack Abs Shopping List
LeanItUp.com
A comprehensive grocery shopping guide that separates foods into "Six Pack Picks" (lean-body-friendly choices) and "Belly Busters" (foods that promote fat storage and bloating). The list covers every major food category — fats, protein, carbs (grains, veggies, fruit), drinks, con…
nutritioneducationpersonal-growthYear Round Produce Guide
Unknown
A quick-reference guide identifying 13 produce items that are available in-season year-round, making them reliable staples for consistent meal planning regardless of the time of year.…
nutritioneducation
real-estate
04
What Every Real Estate Investor Needs to Know About Economic Cycles
J Scott
Real estate markets move in predictable cycles that closely track the broader business cycle. Since 1854, there have been 33 business cycles in the United States, averaging 56.4 months in length. Expansions are almost always longer than contractions (post-1945 average: 58 months…
marketingsalesoperationsFix and Flip Workbook: How to Level Up Your Flipping Business with Value-Add Renovations
James Dainard
This companion workbook to The House Flipping Framework provides the operational templates and checklists that turn flipping knowledge into executable action. It covers five critical operational areas: defining your buy box, underwriting deals step-by-step, walking acquisition pr…
operationssalesclosingThe Book on Flipping Houses: How to Buy, Rehab, and Resell Residential Properties
J Scott
House flipping is a systematic, repeatable business -- not a get-rich-quick scheme. Success comes from treating it as a business with documented systems and processes, not from doing rehab work yourself. The flipper's job is to find deals and find money, then build teams and syst…
marketingsalesoperationsThe House Flipping Framework: The Tactical Playbook to Scale Your Real Estate Portfolio and Reinvest Your Profits
James Dainard
House flipping is not just about making one-time profits -- it is a compounding wealth engine. James Dainard (3,500+ flips since 2005, cohost of BiggerPockets On the Market podcast, 1,000+ rental units) presents flipping as the transactional income machine that funds long-term we…
marketingsalesoperations
survival
03
DIY Projects for a World Without Electricity
Lance Eckhart
This book is a practical survival manual for a post-grid scenario, providing step-by-step instructions for building essential infrastructure without electricity. It covers food production and preservation (cheese making, butter churning, food smoking, root cellars, jerky), water…
educationnutritionpersonal-growthThe Lost Skills of the Great Depression
Sarah Bal
This book documents the practical survival skills that ordinary Americans relied on during the Great Depression (1929-1939), when economic collapse forced families to become self-sufficient. It covers the full spectrum of Depression-era resourcefulness: from wild plant foraging a…
nutritioneducationpersonal-growthA Step by Step Guide to Making Your Own Penicillin at Home
Claude Davis
This guide provides a detailed method for extracting and preparing crystalline penicillin G from Penicillium chrysogenum mold, intended for emergency preparedness scenarios where commercial antibiotics are unavailable. The method is based on research from the 1940s and 1950s, inc…
clinical-careeducationpersonal-growth